So you’re looking into marketing on the Internet, but aren’t sure where to start or what benefits each service provides. Here’s a quick rundown of 5 benefits that pay per click (PPC) advertising provides.
1) Immediacy
While search engine optimization is a long term solution to getting your website noticed, it doesn’t happen overnight. With a PPC advertising campaign, as soon as you have your keywords picked and your bids in, you can start showing up in search results. You’ll be front and center for potential customers searching for your services and products, no waiting required!
2) Relevancy
By using proper keywords for your services and products, you will be reaching potenial customers who are looking for what you offer! If you’re selling used cars, your pay per click advertisment won’t show up for someone searching for tires or oil. This means you won’t be wasting your advertising budget reaching people who aren’t interested. And that will lead to a better return on investment, conversion rate, and a lower bounce rate. {continue reading…}
Pay-per-click ad campaigns can become very expensive. Worse yet, the campaign may yield terrible results when not implemented correctly. Bidding on long tail keywords may be the solution. These usually consist of multi word, descriptive, or uncommon phrases such as Northern Wisconsin nature photography and have many benefits: {continue reading…}
These five books are must reads before starting an Internet based business or moving your existing business online (links open in a new tab and go to Amazon for more information).
The Books: {continue reading…}
When choosing the subject for a new blog and you have expertise or interest in a specific topic, strongly consider focusing on only that single topic. This style of site creation is called niche blogging and can result in much earlier Internet success.
While you may not share this passion with your sphere of friends or family, note that there are over 1.5 billion Internet users in the world. Chances are, other people exist who would be interested in what you have to say. The Northwoods of Wisconsin, for instance, holds tons of possibilities for blogs: snowmobiling, wildlife photography, bed and breakfast reviews, walleye fishing, hiking, the list goes on…
Depending on the quality of your site and content, you may find the following {continue reading…}
Why pay for a visitor that is already headed to your site?
This is exactly what happens when a PPC campaign is not correctly adapted to match SEO efforts.
Organic cannibalization is a real threat to a marketing budget and needs to be taken seriously when analyzing a campaign. Unfortunately, this analysis may not be clear-cut. There are, however, a few telltale signs of cannibalization: {continue reading…}
It is surprising how many websites have horrible color contrast. Nothing will lead to higher visitor dissatisfaction than impossible to read text. When designing your website be cautious of what colors used. Below are a few examples of good and bad contrast of colors: {continue reading…}
One of the top web analytic metrics that should be taken seriously is bounce rate. This occurs when a visitor finds your site but fails to stay longer than a few seconds or if there is only one page view. (The exact definition varies depending on the brand of web analytics tool.) During a marketing campaign this calculation is one of the simplest numbers to understand but may not always be the easiest to analyze.
There can be countless reasons why a visitor would “bounce” out of your site but the top sources {continue reading…}
With the constant release of new browsers and newer code standards there is still a majority of web users who stick with outdated and unreliable browsers. Worse yet, there is no end in sight for old software (Internet Explorer 6) to die. How can anyone decide what code to use during a design? Luckily, there are a few easy considerations when preparing for cross browser compatibility: {continue reading…}
One of the most important considerations when optimizing your website for search engines are page titles. These titles are what usually show up as the main heading in search results and are also found on the top of the user’s web browser. The title usually includes the website’s name and a short blurb about the page’s content.
The execution of a great title can be systematic if you know the proper guidelines.
The major concept to understand is every page in your website should have a unique title. If not and you carry the same title {continue reading…}
Within the past few years there has been a surge in the number of blogs on the web, partly due to the abundance of free blog hosting services and their extreme ease of use. Now a single voice can influence the world in a way once only reserved for news conglomerates and multi-national corporations. However, these low barriers of entry into the blogosphere have resulted in an over saturation of poor quality and sometimes blatantly inaccurate blog posts. In response to this continuous exposure with substandard websites, blog readers have established an {continue reading…}
