So you’re looking into marketing on the Internet, but aren’t sure where to start or what benefits each service provides. Here’s a quick rundown of 5 benefits that pay per click (PPC) advertising provides.
1) Immediacy
While search engine optimization is a long term solution to getting your website noticed, it doesn’t happen overnight. With a PPC advertising campaign, as soon as you have your keywords picked and your bids in, you can start showing up in search results. You’ll be front and center for potential customers searching for your services and products, no waiting required!
2) Relevancy
By using proper keywords for your services and products, you will be reaching potenial customers who are looking for what you offer! If you’re selling used cars, your pay per click advertisment won’t show up for someone searching for tires or oil. This means you won’t be wasting your advertising budget reaching people who aren’t interested. And that will lead to a better return on investment, conversion rate, and a lower bounce rate.
3) Flexibility
If you have different promotions running every month, PPC campaigns allow you to change as needed. If you have a special for January, you can advertise it throughout the month and have your ad end when Febraury comes around. It also allows you to set daily budgets, cost per click, or per impression (when your ad shows up). The power to make immediate changes to your internet marketing campaign are literally at your fingertips.
4) Analytics
You’ll be able to see traffic generated per ad, which ads are converting traffic into customers, and more, all in real time. If an ad isn’t effective you can make the necessary changes quickly, and with educated reasoning. This ability to have statistics in a matter of hours instead of months really sets PPC and internet marketing apart from traditional marketing.
5) Size Doesn’t Matter
Whether you’re a Fortune 500 company or the owner of a tiny diner you can show up at the top of search results. By using an effective keyword strategy to keep costs down (see The Benefits of Long Tail Keywords in PPC Campaigns), or by bidding higher dollars for keywords every company can compete and be found.
This is by no means a finite list of the benefits of Pay Per Click advertising. While PPC is a great and cost effective way to market on the internet, it is just a piece of the puzzle to getting customers to your site. With competent search engine optimization, great content, and a well designed website you’ll be well on your way to a successful Internet presence.
