From the category archives:

Search Engine Marketing

5 Benefits of Pay-Per-Click Advertising

by Kyle Riste

So you’re looking into marketing on the Internet, but aren’t sure where to start or what benefits each service provides. Here’s a quick rundown of 5 benefits that pay per click (PPC) advertising provides.

1) Immediacy

While search engine optimization is a long term solution to getting your website noticed, it doesn’t happen overnight. With a PPC advertising campaign, as soon as you have your keywords picked and your bids in, you can start showing up in search results. You’ll be front and center for potential customers searching for your services and products, no waiting required!

2) Relevancy

By using proper keywords for your services and products, you will be reaching potenial customers who are looking for what you offer! If you’re selling used cars, your pay per click advertisment won’t show up for someone searching for tires or oil. This means you won’t be wasting your advertising budget reaching people who aren’t interested. And that will lead to a better return on investment, conversion rate, and a lower bounce rate. {continue reading…}

The Benefits of Long Tail Keywords in PPC Campaigns

by Bradley Gauthier

in Search Engine Marketing

Pay-per-click ad campaigns can become very expensive. Worse yet, the campaign may yield terrible results when not implemented correctly. Bidding on long tail keywords may be the solution. These usually consist of multi word, descriptive, or uncommon phrases such as Northern Wisconsin nature photography and have many benefits: {continue reading…}

Pay-Per-Click Cannibalization Of Organic Search Results

by Bradley Gauthier

in Search Engine Marketing

Why pay for a visitor that is already headed to your site?

This is exactly what happens when a PPC campaign is not correctly adapted to match SEO efforts.

Organic cannibalization is a real threat to a marketing budget and needs to be taken seriously when analyzing a campaign. Unfortunately, this analysis may not be clear-cut. There are, however, a few telltale signs of cannibalization: {continue reading…}