From the category archives:

Search Engine Optimization

How To Write Effective, Well-Structured Website Page Titles

by Bradley Gauthier

in Search Engine Optimization

One of the most important considerations when optimizing your website for search engines are page titles. These titles are what usually show up as the main heading in search results and are also found on the top of the user’s web browser. The title usually includes the website’s name and a short blurb about the page’s content.

The execution of a great title can be systematic if you know the proper guidelines.

The major concept to understand is every page in your website should have a unique title. If not and you carry the same title {continue reading…}

PageRank Sculpting And The Correct Use Of Nofollow

by Bradley Gauthier

in Search Engine Optimization

There has been a common misconception of links with the rel=nofollow tag and their effects on the PageRank. Does it really help search engine rankings or is it all a waste of time? Or should sculpting be used only on large sites? In reality, any site will benefit from a well structured website and should be one of the top considerations when creating or revamping a website.

Implementation of the rel=nofollow tag should be done when first creating the website structure for two reasons: {continue reading…}