One of the top web analytic metrics that should be taken seriously is bounce rate. This occurs when a visitor finds your site but fails to stay longer than a few seconds or if there is only one page view. (The exact definition varies depending on the brand of web analytics tool.) During a marketing campaign this calculation is one of the simplest numbers to understand but may not always be the easiest to analyze.
There can be countless reasons why a visitor would “bounce” out of your site but the top sources {continue reading…}
