Until recently, companies have used traditional press releases to announce official happenings at the organization. These announcements were usually sent directly to local television stations, newspapers, and other media outlets, all in hopes of some positive and free marketing. From there, however, the company forfeited almost all control of their story to the journalists and was consequently left in the dark with the rest of the press release’s cycle. More importantly, there was no true method to track the success of the marketing campaign.
A concise list of website elements that hurt your search engine rankings, annoy visitors, and lead to a higher bounce rate. Remove these ten items and your website can bask in its success:
1. Flash Landing Pages
Considering the fact that the majority of your visitors will do anything possible to skip the fancy flash introduction to your site, the time and money spent developing and maintaining this feature should be considered a wasted investment. More importantly they usually do more harm than good with your search engine optimization efforts.
There has been a common misconception of links with the rel=nofollow tag and their effects on the PageRank. Does it really help search engine rankings or is it all a waste of time? Or should sculpting be used only on large sites? In reality, any site will benefit from a well structured website and should be one of the top considerations when creating or revamping a website.
Implementation of the rel=nofollow tag should be done when first creating the website structure for two reasons: {continue reading…}
