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Why pay for a visitor that is already headed to your site?
This is exactly what happens when a PPC campaign is not correctly adapted to match SEO efforts.
Organic cannibalization is a real threat to a marketing budget and needs to be taken seriously when analyzing a campaign. Unfortunately, this analysis may not be clear-cut. There are, however, a few telltale signs of cannibalization: {continue reading…}
With the constant release of new browsers and newer code standards there is still a majority of web users who stick with outdated and unreliable browsers. Worse yet, there is no end in sight for old software (Internet Explorer 6) to die. How can anyone decide what code to use during a design? Luckily, there are a few easy considerations when preparing for cross browser compatibility: {continue reading…}
One of the most important considerations when optimizing your website for search engines are page titles. These titles are what usually show up as the main heading in search results and are also found on the top of the user’s web browser. The title usually includes the website’s name and a short blurb about the page’s content.
The major concept to understand is every page in your website should have a unique title. If not and you carry the same title {continue reading…}
Until recently, companies have used traditional press releases to announce official happenings at the organization. These announcements were usually sent directly to local television stations, newspapers, and other media outlets, all in hopes of some positive and free marketing. From there, however, the company forfeited almost all control of their story to the journalists and was consequently left in the dark with the rest of the press release’s cycle. More importantly, there was no true method to track the success of the marketing campaign.
Regain Control of Your News
The Internet has since reduced the uncertainty {continue reading…}
There has been a common misconception of links with the rel=nofollow tag and their effects on the PageRank. Does it really help search engine rankings or is it all a waste of time? Or should sculpting be used only on large sites? In reality, any site will benefit from a well structured website and should be one of the top considerations when creating or revamping a website.
Implementation of the rel=nofollow tag should be done when first creating the website structure for two reasons: {continue reading…}
