Website Design & Development

Clients throughout Wisconsin and the US have turned to Visible North to create some of the most beautiful and effective websites on the web. From extreme usability to complete search engine optimization (SEO), your site will be developed with the latest web standards and optimized for proper search engine indexing. A site must both impress the visitor and offer solutions. This is easier said than done. But it is possible, with our help.

Professional Development Is Vital To Success

Website creation should no longer be left to amateurs. Would you leave your book keeping in the hands of an intro to accounting student? Probably not. Then why are so many companies using second-rate web designers? Your business cannot afford a half-hearted website design. The Internet is too powerful of a marketing instrument to be overlooked.

We employ the following strategies when designing and developing a website:

Usability Optimization

What good is a website if the end user cannot easily find what they are looking for? The process of optimizing a website for an excellent user experience (UX) is vital to web success. Items such at navigation layout, content structure and link clarity can either make or break a website’s effectiveness. Furthermore, the psychology behind a user’s action online is a complex subject. However, a well crafted layout can pull at your customer’s subconscious heart-strings… creating conversions at amazing rates!

Conversion Rate Optimization

Along the same lines of usability optimization, conversion rate optimization is one the most important considerations when designing a website. We have found that optimizing landing pages for conversions is one of the highest return-on-investment (ROI) decisions a marketing department can make.

Search Engine Optimization

The key to successful website development, search engine optimization ensures that the search engines such as Google and Bing display your web pages (the higher on the results page, the better). Since SEO is a relatively new concept and is constantly changing, most sites do not conform to guidelines needed for optimum search indexing. This is excellent news for your business! Why? It means that you’re likely to find that your competitors have yet to jump on the SEO bandwagon… giving you a huge competitive advantage! While the theories behind search engine optimization is a very large subject, the design and development of your website should include these two ingredients:

Internal Link Structure

The structure of your internal links can make a huge difference in a search engine’s ability to crawl your website and index your pages properly.

Proper Programming

All of our sites are programmed with W3C compliant code using the absolute latest web standards. This ensures that your website can be accessed properly from everyone, everywhere.

Visually Appealing Graphic Design

An old, outdated looking site is dead in the water. Your visitors and customers are looking for the newest websites and freshest companies available. An unappealing website design is the number one reason for high bounce rates and wasted PPC dollars. Reevaluate your site. Is it the best looking website in your industry? If not, we have some work to do!

Our Abilities

From blogs and corporate sites to web-applications and e-commerce stores, we can handle it all. Our designers and programmers are true professionals. We love challenges and no job is too big or complex! Exceedingly, the websites we have created thus far have received raving reviews from peers and critics alike.

No longer will you have to worry about what your customer’s think. Your website will instantly showcase your level of professionalism and attention to detail.